Catalog | ofriazur.design

Overview

Every year, the Chanel Fashion House holds a fashion show for the Cruise collection. After several seasons, in which the collection was presented in various destinations around the world, it was decided to take it home and present it in Paris. In a tribute to ancient Greece, the theme of the show was "The Modernity of Antiquity". The designer, Karl Lagerfeld, combined various influences that he chose within the manuscript associated with the fashion house

GREECE OF PARIS

Catalog for The CHANEL Cruise 2017 collection

The catalog is a printed version of the live fashion show, divided into historical information about Coco Chanel, the collection designer Karl Lagerfeld, with ancient Greek clothing and photos of models and accessories from the collection and behind the scenes.

The idea

A printed catalog presenting the story of the collection, connecting the history of ethnic clothing in ancient Greece, to the French fashion house Chanel.

Research

The history of the Chanel fashion house from 1909 to today. Chanel is a brand that specializes in haute couture fashion design, and has become an opulent status symbol of the upper class.
Who Coco Chanel was and how she revolutionized haute couture throughout history.
Designer Karl Lagerfeld and his inspiration for the Cruise collection.
Clothes in ancient Greece, the different fabrics, the clothing styles for women and men, the ideal beauty and cosmetic care.

*The catalog is divided into 8 chapters

Design

Emphasis on an elegant, meticulous and delicate design that communicates with the opulent language of the fashion house, the collection and ancient Greece. In the chapters dealing with history, the text is laid out in narrow and long columns, giving center stage to the ethnic fabric patterns.

The catalog is wrapped in Chanel fabric, in a beige shade similar to the ancient statues and columns in Greece. As you hold the catalog, you can feel its texture and connect to the atmosphere of the special fabrics and textures that are described in it. When you open the catalog, you notice the bright gold forzatz associated with the decorations and jewelry in Greece and in the collection.